Due Diligence: Rant: Abusing The Long Tail

Due Diligence: Rant: Abusing The Long Tail: "The degree to which a Long Tail evolves depends on the degree to which costs of transactions are also reduced. Transaction costs aren't just monetary, they also include the overhead and cognitive burdens of finding, deciding on, and integrating the value of each purchase (or use of your attention), as Kevin Laws ably points out. The bigger the monetary and non-monetary transaction costs in a market, the larger the granularity of the practical transactions, the less chance for the fine grained decision making that supports a Long Tail distribution. And I'm here to tell you that the transaction costs of deciding to read or not read a blog post are in no way comparable to those implied when choosing to adopt a software module, form a relationship with its vendor, and build it into architecture and business process for the future."